A webinar can be defined as an internet-based event, which is hosted by a company/organization and broadcast to a particular select group of attendees via their personal computers via the Internet. (Webinars can also be known as a webcast, onlineinar or online event.) Webinars are similar to conventional "business meetings" but the distinction is that instead of being held in the office of the organizer, they are conducted "online". Conventional meetings typically take place in a room or similar public venue. They are well recorded so that everyone attending knows what is taking place.

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Webinars are much better suited for lead generation purposes than conventional meetings. Most attendees have at least some prior exposure to the content/topic discussed within the webinar. When a presenter delivers a webinar, he or she will have several pre-recorded webinars available to the audience at the time of presentation. The presenter then asks the attendees to click in their name and email address where they can be sent the link to the live webinar at a later time. This offers the opportunity for a potential lead to sign up for the program if interested.

 

Webinars are also a great way to increase participation in your online events. There is no travel cost, hotel accommodation or registration fees associated with an online presentation compared to travel expenses and hotel accommodation for a traditional event. Additionally, there are interactive tools provided within the webinar software which allow your audience to interact with the presenter in real time via instant messaging systems and electronic mail. These features greatly increase the interest in your webinar from your audience members.

What is a Webinar?

 

One of the most interesting benefits of webinars is the ability for the presenter to promote their products or services while in the webinar itself. Many times, presenters will use the webinar as leverage to sell additional products, such as eBooks and instructional videos. Webinars are often used in conjunction with autoresponders or replicated websites to make it even easier for the presenter to promote the business. Webinars have been used widely as a source of business publicity and advertising.

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One of the best uses for a webinar comes during the presentation itself. As mentioned above, webinars are used for presenting content, product or service information to your audience members. However, it is important to have a well developed webinar software package which will allow you to host the event without any issues. There are different types of tools that can be used to automate the process of hosting these events. Before selecting your hosting provider, it is important to make sure that they offer all of the tools that you will need to manage your webinars.

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It is also important to remember that your webinars are not to serve as your only form of communication with your audience. They should, however, be used to establish rapport with your audience members and to let them know that you care about what they have to say. As previously mentioned, many online marketers use webinars as a way to sell more products and services. As a result, it is essential that the presenter has an engaging personality so that he or she is enjoyable to watch. If your webinar goes smoothly and your attendees are able to leave knowing more about your company than what they came to for your first meeting, you will find that your webinars are a useful way to improve your business.

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Another benefit to webinars is that they provide an excellent opportunity to develop long-term relationships with your audience members. By holding these events each month, you can develop a relationship with your webinar attendees that will help you sell to them over again in the future. You will gain valuable insight from your audience, including what products and services they need and want. This type of relationship-building allows you to make informed decisions about what new products you may offer your audience members in the future.

 

While webinars have many advantages over traditional face-to-face meetings, they do come with some risks. You may not have the room for them in your schedule. You have to keep your appearance in front of your audience at all times. You also have to ensure that you have enough time to prepare for your presentation. The upside, however, is that the technology has made these events easy and affordable for nearly everyone.

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